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THANKS FOR JOINING #WORDSWELIVEIN
How to get your organization and community involved:
  • Organize an “Instawalk” in your neighborhood to explore the words that mark your streets and what they mean to your community. Use the hashtag #wordswelivein to live tweet your event and share photos. Tag @92Y and we’ll retweet the posts.
  • Encourage members of your company and community to participate by posting their own #wordswelivein images. Ask them to post a photo of a word or phrase they encounter on their commute to work, in their neighborhood, or while on vacation in an unfamiliar place. Remind participants to tag the location where the photo was taken and note why the image resonates with them. Each day, 92Y will select a handful of posts to feature.
  • Host an event — a reading, conversation or literary event celebrating the written word during #wordswelivein week July 11-18
Download the #wordswelivein Horizontal Logo:
Download the #wordswelivein Stacked Logo:
Spread the word via social media:

Remember to use the hashtag #wordswelivein on social media when talking about the festival and your involvement. We want to hear your story, and for your followers and network to join the conversation. You can also tag @92Y or #wordswelivein on Facebook, and we’ll retweet or promote your messages.

Some sample messages include:

  • Instagram: Share the words that shape your world. Post a photo of a word or phrase in your community using the hashtag #wordswelivein. You can learn more and discover how you can get involved at 92y.org/wordswelivein
  • Twitter: Share the words that shape your streets. Post a photo of a word or phrase you encounter in your neighborhood and that says something about life in your community. Use the hashtag #wordswelivein. 92y.org/wordswelivein
  • Facebook: We’re celebrating personal encounters with the written word as part of a new festival #wordswelivein July 11-18. Learn more and discover how you can get involved at 92y.org/wordswelivein
Spread the word via email:

The following email offers ideas and language you can use as part of your outreach for #wordswelivein. This can be sent to Board members, staff, donors, and other community partners to get them involved. Feel free to copy, paste, or adjust as you see fit for your organization.

Dear __________,
This July [ORGANIZATION NAME] will be participating in a brand new festival called #wordswelivein, launched by the 92nd Street Y.

#wordswelivein is a celebration of the words we come into contact with every day — billboards, inscriptions, newspaper headlines, graffiti, street signs — and the ways in which they tell an important story about our lives, cultures and communities.
I’m happy to report that [ORGANIZATION NAME] will be involved [SPECIFY INVOLVEMENT]. You can learn more about #wordswelivein at 92y.org/wordswelivein. Here are some ideas for how you can get involved:

  • Post a photo of a word or phrase that represents your neighborhood, local life in a place you’re visiting, or simply speaks to you. Use the hashtag #wordswelivein, tag your location and note why the photo is meaningful to you. Each day, 92Y will select a handful of posts to feature on our website and partner sites.
  • Create an original photo-essay about your local neighborhood or a place you’re visiting, including images of words that mark the streets. Submit it to 92Y (yourwords@92y.org) for a chance to see your work featured on #wordswelivein and partner sites.
  • Host an event — a reading, conversation or literary event. Organize an “Instawalk” in your neighborhood to explore the words that mark your streets and what they mean to your community. Use the hashtag #wordswelivein to live tweet your event and share photos. Tag @92Y and we’ll retweet you.

There are many ways to get involved in #wordswelivein. We encourage you to visit
www.92y.org/wordswelivein to learn about this unique project!

Thanks,
[NAME]
[ORGANIZATION NAME]

Sample press release:

Contact:
[CONTACT NAME]
[CONTACT ORGANIZATION]
[PHONE]
[EMAIL]

 

[INSERT ORGANIZATION NAME] Joins the First Annual #Wordswelivein:

Plans to [INSERT CAMPAIGN/PROJECT DETAILS]

[LOCATION], [DATELINE] – [ORGANIZATION NAME] has joined the first annual #wordswelivein, a global celebration of the words around us, inspired by the 400th Anniversary of Shakespeare’s death this year and created by 92nd Street Y, a center for arts, innovation and community based in New York that has been a home to writers, readers and the written word for more than a century. #Wordswelivein invites people around the globe to share images of the words they come into contact with every day – from billboards and inscriptions to graffiti and street signs – to help tell a collective story about our lives, cultures and communities.  Additionally, #wordswelivein will showcase original works by celebrated writers from around the world exploring the words in which they live.

INSERT BRIEF DESCRIPTION OF ACTUAL PROJECT HERE.

[MORE DETAILED INFORMATION ON WHY YOUR ORGANIZATION JOINED #WORDSWELIVEIN AND DETAILS OF YOUR INITIATIVE]

[INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON]

Those who are interested in [participating in / attending] [ORGANIZATION NAME]’s #wordswelivein project can visit [INSERT SPECIFIC #wordswelivein LANDING PAGE ADDRESS IF AVAILABLE]. For more details about #wordswelivein, visit 92y.org/wordswelivein and follow #wordswelivein hashtag on Instagram, Facebook and Twitter.

 

About [INSERT ORGANIZATION NAME]
[INSERT ORGANIZATION BOILER PLATE]

Questions or ideas:

Feel free to get in touch with the #wordswelivein team:

General Inquiries:
Contact

Partnership Inquiries:
Ava Lehrer

Press Inquiries:
Beverly Greenfield