Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives and organizations make powerful impressions. In addition to overseeing Point Road Group, Alyssa works with a portfolio of senior executives and corporate clients. She delivers presentations, workshops and keynotes to Fortune 500 companies, start-ups, professional associations, nonprofits and universities on branding and career advancement.
Alyssa has a background in strategic marketing, branding and communications and has held leadership roles in the sports and entertainment, technology and biomedical research industries. She serves on the Board of Directors of the Financial Executives International NY Chapter and is Career Management Chair. She is also a member of the Advisory Board of the Graduate Sports Management Program at Endicott College Alyssa is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women's Network NY. She has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.