Alyssa Gelbard is the Founder and President of Point Road Group, a global career consulting and personal branding firm that helps executives and experienced professionals market themselves to achieve their career goals. Point Road Group also partners with organizations for customized corporate programs and presentations.
In addition to overseeing Point Road Group’s business operations, Alyssa works with a portfolio of globally located senior level clients and is known for her highly personalized and strategic approach. As a sought-after expert and speaker on personal branding and careers, Alyssa delivers presentations and workshops to Fortune 500 companies, small to medium-sized businesses, professional associations, nonprofits, and universities. Alyssa also founded Resume Strategists, Point Road Group’s initial brand, 15 years ago.
Her unique perspective on personal branding and career advancement stems from a background in strategic marketing and branding, as well as extensive experience hiring and leading teams throughout her career.
Alyssa is an instructor at the renowned 92nd Street Y and a recurring featured speaker at the NYU Wasserman Center for Career Development. She serves on the Board of the NY Chapter of Financial Executives International as Career Management Chair and is an Advisory Board member of the Masters in Sports Administration Program at Endicott College. Alyssa is an elected member of the Tufts University Alumni Council and co-chairs the Career Services Committee. She also co-chairs the Tufts Women's Network NY and is a member of the Paley Media Council.
Her expertise in personal branding and career advancement has been featured in The Wall Street Journal, Fast Company, Inc., Huffington Post, Forbes, Business Insider, CIO, The Street, and eFinancial Careers, among other domestic and international media.
Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.