Are You Your Own CEO? The Importance of Personal Branding - 92Y, New York

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Are You Your Own CEO? The Importance of Personal Branding

We are CEOs of our companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.—Tom Peters

Whether you are 25 or 55, having a personal brand is necessary. Once primarily used by Silicon Valley CEOs, branding has evolved into a tool used by professionals, regardless of their industry or career level, to highlight and distinguish themselves within a highly competitive domestic and global business market. Tom Peters was one of the first to explore the significance of personal branding in an article he wrote for Fast Company.

This presentation will provide the seven steps needed to create a personal brand; feature a case study; and showcase how an authentic brand can help to mitigate a professional crisis. In addition, we’ll discuss how to successfully incorporate personal branding into your networking efforts.

Sessions Start: Wed, Nov 13, 2019, 7 pm - 8:30 pm


Jennefer Witter

Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc., a sixteen year old boutique public relations firm headquartered in New York City. Witter was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by Madame Noire Magazine.

Jennefer is an active public speaker. She has presented at The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; The Sea Service Leadership Associatio ...