“Why should I correct my mistakes when all of the innovation exists in the mistake?”
This kind of rebellious thinking has made Paula Scher one of the world’s most celebrated and influential graphic designers working today. Her master class offers a rare opportunity to understand her thinking and creative processes that have resulted in landmark identities for projects such as the Highline, MoMA, Jazz at Lincoln Center and many more. Taking her 25-year relationship with New York’s The Public Theater as its focus, the artist, designer and Pentagram partner will reveal how she finds the right ingredients to make a design relevant and lasting; how intuition can be a designer’s most important tool; and how she has kept the love alive with The Public through decades of invention, regression, success, failure, getting fired, getting rehired, and redesigning a brand identity three times over.
Talking with Ellen Lupton, curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum, Paula Scher’s master class offers inspiration and empowerment for anyone working at the intersection of commerce and creativity.
Paula Scher’s newest publication Paula Scher: Twenty-Five Years at the Public, A Love Story is now available.
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