Paula Scher Master Class on Design, Branding and Identity with Ellen Lupton - 92Y, New York

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Paula Scher Master Class on Design, Branding and Identity with Ellen Lupton

Paula Scher Master Class on Design, Branding and Identity with Ellen Lupton
Paula Scher: Twenty-Five Years at the Public, A Love Story

“Why should I correct my mistakes when all of the innovation exists in the mistake?”

This kind of rebellious thinking has made Paula Scher one of the world’s most celebrated and influential graphic designers working today. Her master class offers a rare opportunity to understand her thinking and creative processes that have resulted in landmark identities for projects such as the Highline, MoMA, Jazz at Lincoln Center and many more. Taking her 25-year relationship with New York’s The Public Theater as its focus, the artist, designer and Pentagram partner will reveal how she finds the right ingredients to make a design relevant and lasting; how intuition can be a designer’s most important tool; and how she has kept the love alive with The Public through decades of invention, regression, success, failure, getting fired, getting rehired, and redesigning a brand identity three times over.

Talking with Ellen Lupton, curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum, Paula Scher’s master class offers inspiration and empowerment for anyone working at the intersection of commerce and creativity.

Paula Scher’s newest publication Paula Scher: Twenty-Five Years at the Public, A Love Story is now available.

92Y needs your help. We are facing tremendous financial losses due to COVID-19. Your ticket purchase helps sustain our beloved institution and supports the creation of new, online programming that will bring comfort and inspiration to our community. Please consider donating today at 92Y.org/HelpNow. Thank you.

KNOW BEFORE YOU GO

Programs taking place online:
An access link will be emailed to you after purchase.

Programs taking place in our NYC facilities:
Please read our safety guidelines before visiting our building.

Programs taking place online and in our NYC facilities:
Please select which experience you wish to participate in when registering. Online participants will be emailed an access link after purchase. In-person participants should read our safety guidelines before attending the program.

Paula Scher

Paula Scher began her design career as an art director for CBS and Atlantic Records, where she designed hundreds of album covers …

Ellen Lupton

Ellen Lupton is the senior curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum …

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Please note that all 92Y regularly scheduled in-person programs are suspended.