Master Classes for Business Success: Personal Branding - 92Y, New York

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Master Classes for Business Success: Personal Branding

You are the CEO of YOU, Inc. Whether you are an established executive or an emerging talent, no one will care more than you about your career advancement.

Personal branding, coined in the 1990s, has exploded in recent years as competition in the workplace has intensified. It is a key tool that assists in defining and differentiating you from the competition and getting your "unfair share" of attention. This workshop will cover:

  • Why everyone needs a personal brand
  • Steps to creating a distinct brand identity
  • How to 'umbrella' your brand under your company's identity while remaining distinct

A case study will highlight the discussion.

Instructor

Jennefer Witter

Jennefer Witter is a sought-after speaker, with multiple presentations at 92nd Street Y and other high-profile venues, including the United Nations, American University and the Women's Presidents Educational Organization. She was the keynoter at Brown Brothers Harriman's "Women's Summit" and the Communication Leadership Exchange's annual conference.

Jennefer was named one of the country's top ten CEOs/entrepreneurs by Madame Noire Magazine and is the author of the well-received The Little Book of Big PR: 100+ Quick Tips to Get Your Small ...