You are the CEO of YOU, Inc. Whether you are an established executive or an emerging talent, no one will care more than you about your career advancement.
Personal branding, coined in the 1990s, has exploded in recent years as competition in the workplace has intensified. It is a key tool that assists in defining and differentiating you from the competition and getting your "unfair share" of attention. This workshop will cover:
- Why everyone needs a personal brand
- Steps to creating a distinct brand identity
- How to 'umbrella' your brand under your company's identity while remaining distinct
A case study will highlight the discussion.