How to Make Powerful Impressions - 92Y, New York

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How to Make Powerful Impressions

Alyssa Gelbard

Professional success is influenced by impressions you make on others. How you come across to clients, partners, boards of directors, potential employers, talent, investors, colleagues etc. impacts what people think about you (and your company) which can make or break opportunities.

In this class, you'll learn how to make more powerful impressions both in person and online by strengthening key aspects of your personal brand. We'll cover how to optimize your message and drive visibility and influence. We’ll break down in-person presence and discuss ways to strengthen the impressions you make during meetings, presentations, interviews and when networking. We’ll also focus on the digital part of your personal brand—LinkedIn profile & engagement, other social media, email communication etc.—to ensure you best reflect your expertise and unique value and follow best practices to make powerful online impressions.

The goal of this class is to provide strategies and guidance to optimize how you present yourself in any professional situation and make the best impressions possible so you can achieve your goals.


Alyssa Gelbard

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives and organizations make powerful impressions. In addition to overseeing Point Road Group, Alyssa works with a portfolio of senior executives and corporate clients. She delivers presentations, workshops and keynotes to Fortune 500 companies, start-ups, professional associations, nonprofits and universities on branding and career advancement.

Alyssa has a background in strategic marketing, branding and communications and has held leadership roles in th ...