How to Get Press - 92Y, New York

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How to Get Press

Jennefer Witter

Leaders of companies, owners of businesses of all sizes and anyone looking to raise their public profile knows that media interviews—whether on television or radio, in a newspaper magazine, on a podcast or social media feed or other mediums—can bring a corporate or personal brand to the next level.

This intensive workshop will cover:

  • The impact of fake news
  • Emerging communication channels: podcasts and TwitterChats
  • Do’s and don’ts when working with the press
  • How to build a relationship with reporters
  • Reporter’s biggest pet peeves
  • How to write a pitch that’s read
  • Best ways to prepare for an interview
  • How to get your point across in a succinct, compelling and memorable way
  • How to ’bridge’ your message and deal with unexpected questions
  • After-interview tips that encourage future media coverage


Jennefer Witter

Jennefer Witter is a sought-after speaker, with multiple presentations at 92nd Street Y and other high-profile venues, including the United Nations, American University and the Women's Presidents Educational Organization. She was the keynoter at Brown Brothers Harriman's "Women's Summit" and the Communication Leadership Exchange's annual conference.

Jennefer was named one of the country's top ten CEOs/entrepreneurs by Madame Noire Magazine and is the author of the well-received The Little Book of Big PR: 100+ Quick Tips to Get Your Small ...