In his new book, Billion Dollar Brand Club, journalist Lawrence Ingrassia investigates a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Quip’s elegant electric toothbrush that makes dental care look cool. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each person. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. And they represent a seismic shift in a business model that has lasted more than a century.
Ingrassia reveals how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy and how the walls that once protected big brands have fallen. A growing number of savvy and hungry digital entrepreneurs now compete—and win—on price, value, quality, speed, convenience, and service. Hear the story of this transformation, a high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
A book signing follows the event.