Ken Auletta, America’s premier media critic, takes an intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players.
He talks with celebrated broadcast journalist Lesley Stahl about his new book, Frenemies, and why the survival of media as we know it depends on the money generated by advertising and marketing — revenue that’s in peril in the face of technological changes and the fraying trust between the industry’s key players.
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