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Join author Brian Kateman, psychologist Tania Luna, vegan health counselor Victoria Moran and animal welfare expert Paul Shapiro to discover how reducing your meat consumption by 10% or more can transform your health and the planet.

Brian Kateman coined the term "Reducetarian" — a person who is deliberately reducing his or her consumption of meat — and a global movement was born. This panel, moderated by Kateman, features Victoria Moran, Paul Shapiro and Tania Luna who contributed essays to his new book The Reducetarian Solution and will explore what reducetarianism means to them.

Kateman will sign copies of The Reducetarian Solution following the event.

Brief Bios

Brian Kateman is co-founder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing meat consumption in order to create a healthy, sustainable and compassionate world. A TEDx speaker and leading expert on food systems and behavioral change, he has appeared in hundreds of media outlets including The Washington Post, Vox, The Huffington Post, National Geographic, The Atlantic, Quartz, Salon, The Los Angeles Times, Fox News and The Daily Mail. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. Kateman is also the editor of The Reducetarian Solution.

Tania Luna is a partner at LifeLabs Learning, the go-to manager training resource for innovative tech companies (like Etsy, ZocDoc, Reddit and Warby Parker). She is a researcher, TED speaker and co-author of the book Surprise: Embrace the Unpredictable and Engineer the Unexpected. She is also the co-founder of Kind Sugar, a company on a mission to prevent vegans and Reducarians from being dessert-deprived.

Victoria Moran is the bestselling author of twelve books, including Creating a Charmed Life (in 30 languages around the world) and the gentle weight loss classic, The Love-Powered Diet, and the iconic Main Street Vegan. Her latest book is The Good Karma Diet: Eat Gently, Feel Amazing, Age in Slow Motion. Her college thesis became Compassion the Ultimate Ethic: An Exploration of Veganism, originally published in 1985 and the first work on vegan philosophy and practice to come from a major publisher. Victoria is also an inspirational speaker, corporate spokesperson, certified holistic health counselor (HHC, AADP), graduate of the T. Colin Campbell Foundation/eCornell program in plant-based nutrition, host of the Main Street Vegan radio show/podcast, awarded Outstanding Vegan Media Outlet 2015, and founder and director of Main Street Vegan Academy, training and certifying vegan lifestyle coaches. Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on The Oprah Winfrey Show and she’s one of the celebrity coaches for PCRM’s 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman’s Day, Martha Stewart’s Whole Living, VegNews and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure and O, the Oprah Magazine.

Paul Shapiro focuses on promoting policies that advance animals’ interests across all 50 states. From 2005–2016 he served as the head of HSUS‘s farm animal protection efforts, where he played an integral role in numerous successful legislative and corporate campaigns to improve the plight of farm animals. Shapiro founded Compassion Over Killing in 1995 and served as its Campaigns Director until January 2005. While there, he worked as a farm animal cruelty investigator and led initiatives to end misleading advertising on factory farm products. Shapiro has been interviewed in hundreds of print, broadcast and online news sources as an authority on animal welfare and advocacy. He has also published dozens of articles about animal welfare in publications ranging from daily newspapers to academic journals. Shapiro is also the author of a forthcoming book on the clean meat movement.


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