Marketing Ceramics

Recent developments in technology have made promoting handmade ceramics through personal websites as well as commercial sites such as Etsy and Artfire easier than ever.

Join the well-known ceramic designers KleinReid and potter Ayumi Horie for a collaborative two-day workshop addressing the marketing and selling of handmade ceramics. Both KleinReid and Horie use a variety of marketing techniques including the extensive use of the Internet. After presenting their strategies developed over years of experience, participants are asked to do a short presentation of their own marketing plans and be given feedback on how each can best develop marketing plans appropriate for his or her own work.

Brief Biographies
Ayumi Horie is a studio potter in the Hudson Valley. She has taught workshops and given lectures at universities, art centers and residencies around the world and has been on the board of directors of the Archie Bray Foundation since 2004. She is a pioneer in studio pottery for her use of Internet marketing and was recently named Ceramic Artist of the Year by Ceramics Monthly magazine.

New York City design studio KleinReid stands at the forefront of porcelain design. The firm’s founders James Klein and David Reid began collaborating in 1993, creating refined vases, lighting and serveware—and, more recently, soft goods, jewelry and limited-edition prints. The studio’s collections have been extensively shown in gallery and museum exhibitions, including several solo shows.