Deputy Director, 92nd Street Y May Center for Health, Fitness & Sport
A service-industry sales and marketing expert with more than two decades of experience, Stacey Eisler joined 92nd Street Y's health and fitness center as Associate Director in 1996. Between then and 2003, when she was promoted to Deputy Director, she played a critical role in expanding the May Center's offerings for adults, teens and children – more than 100 different fitness classes each week and a dedicated youth-fitness program for teens. As Deputy Director, Stacey helps direct an 80,000-square-foot, 5,000-member health and fitness center with a 5,000-square-foot cardiovascular training area, two weight-training rooms, two gyms, three racquetball courts, an indoor track, and a 25-yard pool and a pro shop.
Stacey’s primary focus is overseeing a sales and membership team responsible for recruiting and retaining May Center members (while 92nd Street Y is not a membership organization, the May Center is one of a handful of 92Y programs with a membership option). Since her arrival, she has created many highly successful membership programs including a referral program called Y Bucks, now in its tenth year; a large-scale annual open house; and a concierge service that assists new members in becoming fully acquainted with the May Center's offerings. In 1999, Stacey spearheaded the implementation of a computer-based membership-management system called Aspen, which she and her team use to improve communications with May Center members.
Among her other accomplishments is the expansion of the To Your Health lecture series, which brings nationally known doctors and other medical professionals to 92Y to share the latest research and advice on wellness, disease-prevention and healthy living. In 2000, Stacey created 92Y's Women's Health Symposium, a full-day event featuring keynote speeches by nationally recognized healthcare leaders and seminars addressing a wide range of physical-and emotional-health issues. This program included exhibit halls and free health screenings by Mount Sinai Medical Center. Each spring, hundreds of women from the greater tri-state area attended this event to learn both about the latest research on women's health and practical ways to take care of themselves.
Using the successful model of the Women's Health Symposium, Stacey went on to create two other targeted full-day events. Healthy, Wealthy & Wise: Life After 50 addressed the record number of baby boomers in America today and their desire to age differently than previous generations. In 2009, Stacey conceptualized The Partnership Symposium: Conquering Breast Cancer which brought together, for the first time, three of the leading breast cancer research organizations: The Avon Foundation Breast Cancer Crusade, The Breast Cancer Research Foundation and the Greater New York City Affiliate of Susan G. Komen for the Cure. Cancer prevention, care and support services information was provided on-site by Memorial Sloan-Kettering Cancer Center.
Before joining 92nd Street Y, Stacey was a vice president of Marketing for Plus One Fitness Clinics and Physical Therapy and Director of Sales and Marketing for Sheraton Hotels in Philadelphia, Dallas, and Miami, as well as various other destination resorts. She graduated with highest honors from Pennsylvania State University with a degree in Hotel and Restaurant Management.