Director of Digital Innovation & Creative Strategy
As Director of Digital Innovation and Creative Strategy, Howard Levine is part of the senior leadership team of 92nd Street Y, a cultural institution and community center founded in 1874. 92Y offers more than 35 distinct performing arts, educational, fitness, health, social and family programs. Howard oversees four departments in 92Y’s marketing and business development area: Web, Social Media & Web Content, Enterpirse Systems and Creative Services. His departments are responsible for the development of digital media and social networking strategies, promoting 92Y's programs in print and online through award-winning print materials and websites (www.92Y.org and www.92YTribeca.org); a blog (92y.tumblr.com); iTunesU; YouTube; multiple Facebook pages; Twitter and more. Under Howard's direction the digital teams manage the website, streaming content, search engine optimization, Internet advertising and segmented audience emails. The enterprise team manages the CRM, box office and development systems. The creative team produces more than 1,500 pieces of marketing collateral each year and is responsible for brand development.
Howard joined the staff of 92nd Street Y as creative director in 2001. He added Web Services to his portfolio in 2002, after playing an instrumental role in developing the information architecture and design of 92Y’s first ecommerce website, www.92Y.org, launched in 2003. Today the site accounts for more than 60% of 92Y’s customer transactions and is visited by over five million people annually. In 2005 Howard lead the strategic review of internal box office and development systems and took a leading role in the implementation of a new enterprise wide system, launched in 2007. In 2010, Howard added Customer Relationship Management (CRM) to his area. In 2012 Howard united the operations/strategic developement of Web front and back-end and 92Y enterprise systems under is leadership.
Before joining the staff of 92nd Street Y, Howard was art director at McCarter Theatre Center in Princeton, NJ. There he led a design team responsible for the graphic identity of theatrical and dance performances, concerts and special events. Howard was also instrumental in developing McCarter's first ecommerce website. He has worked on more than 50 professional theater productions including American and world premieres, several of which went on to Tony-nominated Broadway runs.
Howard is a frequent lecturer on Internet, digital and brand strategy at NYU as well as lecturer and consultant to nonprofits and corporations from New York to New Zealand.
He has received awards and honors from Graphic Design: USA, The Art Directors Club of New Jersey, YMCA International and the New York Society of Association Executives. His designs have appeared in Communications Arts Magazine Illustration Annual 38, Print Magazine and Graphic Design: USA.
Howard received a BFA in advertising design from Syracuse University’s School of Visual and Performing Arts.