Giving Tuesday Press

#GivingTuesday Press

It’s official – NYC Mayor Michael Bloomberg has issued an official proclamation declaring November 27, 2012 “Giving Tuesday!” Word is spreading - fast.

 


We now have more than 2000 partners, and the initiative has been attracting national and local media from USA Today to the Deseret (UT) News.  To think it all started right here at 92Y.

Here’s a  selection of articles and stories that are already out:

Atlanta Journal-Constitution
After shopping Black Friday and Cyber Monday, Tuesday is a time to give
http://www.ajc.com/news/news/local/after-shopping-black-friday-and-cyber-monday-tuesd/nTCTG/
Giving Tuesday was conceived by New York’s 92nd Street Y and encourages people to give their time, service and money to help those organizations who help others…“We have two days that are good for the economy, what about a day that will be good for the soul?” said Henry Timms, deputy executive director of the 92nd Street Y. Drawing on the support and expertise of other organizations, businesses and individuals, Giving Tuesday was launched as a national movement.
 
Baltimore Sun
What's next after Black Friday and Cyber Monday?
Giving Tuesday, a new event to encourage charitable giving
http://www.baltimoresun.com/business/money/bs-bz-giving-tuesday-20121120,0,6223698.story
The idea for Giving Tuesday came from the 92nd Street Y, a Jewish community and cultural center in New York. The group enlisted the muscle of the United Nations Foundation and a movement was born… "Everyone talks about the giving season. Shouldn't the giving season have an opening day?" asked Henry Timms, deputy executive director at 92nd Street Y…
 
WNBC-4 (New York)
Transcript:
After you buy out the store on Black Friday, try paying it forward with Giving Tuesday. That's the call from the 92nd Street Y in Manhattan. The nonprofit is trying to spark an increase in charitable donations. Next Tuesday, November 27th, about 150 organizations will promote the idea of donating time and money to worthy causes. The Y hopes it becomes a Thanksgiving tradition like Black Friday and Cyber Monday. It is a great idea we have to say. (Aired Wed, Nov 21, with a big shot of the #GivingTuesday web page.)
 
NBC-5 (Chicago)
NBC 5 Joins "Giving Tuesday" for Hurricane Sandy Victims
http://www.nbcchicago.com/on-air/as-seen-on/NBC-Chicago-Joins-Giving-Tuesday-for-Sandy-Victims-180209801.html#ixzz2CrvdeUhh
In the wake of Hurricane Sandy, Illinois' broadcasters are banding together for another round of donations to victims of the storm. The Illinois Broadcasters Association’s (IBA) Board of Directors passed a resolution to create “Giving Tuesday,” a day of donations on Nov. 27 that supports continued Red Cross relief efforts.
 
USA Today
'#GivingTuesday' event aims to boost charities
http://www.usatoday.com/story/news/nation/2012/11/15/charities-call-for-givingtuesday/1708009/http://blogs.hbr.org/cs/2012/11/marketing_without_a_master.html
"We have two days that are good for the economy. Here is a new day that is good for the soul," said Henry Timms, deputy executive director of strategy, innovation and content of 92nd Street Y in New York City, where the idea was hatched.
 
Crain’s New York Business
Nonprofit pushes Giving Tuesday as new Black Friday
http://www.crainsnewyork.com/article/20121120/NONPROFITS/121129988
"We want to create a movement," said Sol Adler, executive director of the 92nd Street Y, a nonprofit community and cultural center.
Mr. Adler said the Y came up with the idea while helping its partners form individual campaigns to celebrate the idea of charity. The group then created a logo to brand the event. The participating organizations are promoting the event individually, but all will carry the logo and message of Giving Tuesday.

The Jewish Week
Thanksgiving Thursday, Then #GivingTuesday
http://www.thejewishweek.com/news/short-takes/thanksgiving-thursday-then-givingtuesday
Sol Adler, executive director of the 92nd Street Y, got special delight out of paying some bills on the Chase Bank website on Sunday — before logging off, he noticed an announcement for “Giving Tuesday,” a national program under the Y’s auspices that will start next week.
 
Public News Service
#Giving Tuesday - Mainers Invited
http://www.publicnewsservice.org/index.php?/content/article/29376-1
…Giving Tuesday's organizers say more than a thousand groups have joined up to promote the concept. Having seen Black Friday take hold over a period spanning a generation or more and Cyber Monday take off swiftly in the Internet age, they are expecting the social media age to make Hashtag Giving Tuesday a virtual overnight success.  (Radio segment aired on 11/20 in Maine, then distributed to 460 news talk stations nationwide)
 
Deseret News (Utah)
Giving Tuesday to give Black Friday a run for its money
http://www.deseretnews.com/article/865566865/Giving-Tuesday-to-give-Black-Friday-a-run-for-its-money.html
This is a season that is good for the economy, said Henry Timms, deputy executive director at the 92nd Street Y in New York City. The 92nd Street Y, in partnership with the United Nations Foundation, decided to launch #GivingTuesday. The idea is that as Black Friday and Cyber Monday kickoff the holiday shopping season, the Tuesday after Thanksgiving should start philanthropic efforts. As a result, #GivingTuesday is using social media to encourage families, communities and companies to participate in a season of caring for the poor.