Food blogs have grown and thrived over the last 10 years, creating new ways for home cooks to learn and share.
Many popular food bloggers like Smitten Kitchen's Deb Perelman and The Pioneer Woman's Ree Drummond have crossed over into traditional media now too, with cookbooks and even TV shows. If food bloggers are the new food stars, where does that leave food blogs? What role does food play in the future of web media, and is there room left for new ideas in food blogging?
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Faith Durand has been editing and writing about food professionally since 2006. She has been the executive editor of The Kitchn, a food and cooking blog, since 2007. In that time the site has grown from about 200,000 readers a month to over 7 million. In addition to The Kitchn, Faith writes the occasional magazine article and cookbook. Her work has appeared in the Chicago Tribune, New Haven Register, Pittsburgh Tribune-Review and The Columbus Dispatch, among many other regional papers, as well as in O Magazine, Vegetarian Times and Reader’s Digest. Her recipes and articles are syndicated in newspapers nationwide by the Tribune Media Services, and she also contribute to several local food publications, including Columbus Crave and Capital Style. She is the author of the cookbooks Not Your Mother's Casseroles and Bakeless Sweets: Pudding, Panna Cotta, Fluff, Icebox Cake, and More No-Bake Desserts.
Amanda Hesser and Merrill Stubbs have spent hundreds of hours in the kitchen together, first working on the bestselling The Essential New York Times Cookbook, and later creating FOOD52, the first crowd-sourced and crowd-curated food community. Together with their community, they’ve created The FOOD52 Cookbook, which was named one of the 10 best cookbooks of 2011 by NPR and the Washington Post and The Food52 Cookbook, Volume 2. They’ve also released the FOOD52 Holiday Recipe and Survival Guide iPad app, and the FOOD52 Hotline iPhone app. Amanda was named one of the 50 most influential women in food by Gourmet. And Amanda and Merrill are trustees of Awesome Food.
Jenny Rosenstrach is the founding editor of the blog Dinner: A Love Story, author of the book Dinner: A Love Story and the co-author of Time For Dinner. She has never worked in a restaurant or gone to culinary school, and, until the age of 18, thought Betty Crocker cakes qualified as “from scratch,” and that garlic was best purchased with a McCormick label on it. She has, however, spent much of her professional life attempting to redeem herself, editing food and features for various websites and magazines including (most recently) Bon Appetit, Martha Stewart Living, Cookie (R.I.P) and Real Simple. It was at Real Simple where her first daughter was born in 2002 (with another to follow 20 months later) and where she made a deal with herself: she would only continue to work full time if she was able to put a meal on the table for her family more often than not. She did it — at the expense of many other things, namely, all those novels by Jonathans who lived in Brooklyn — but she did it, and through posts and features at Dinner: A Love Story, she hopes to show others how. Jenny has also kept a diary of every single thing she's eaten for dinner every single night since February 22, 1998. The full, strange story, is available right here in The New York Times.